Product Strategy for High Technology Companies by Michael E. McGrath,McGrath Michael

Product Strategy for High Technology Companies

by Michael E. McGrath, McGrath Michael

Hardcover

Categories: Business & Economics

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Description

One of the key determinants of success for today's high-technology companies is product strategy--and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple--plus a new focus on growth strategies and on Internet businesses--define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

More Details

Weight: 1.56 lbs

ISBN-10: 0071362460

ISBN-13: 9780071362467

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Condition

Used - Good (3 available) Shows some signs of wear, and may have some markings on the inside.

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