Peter Fisk

Peter Fisk

Peter Fisk is a brand, innovation and marketing expert - making sense of fast-changing markets, learning from a new generation of business, digital and physical, large and small, west and east … inspiring and enabling you to innovate and win in the exciting new world of business.
 
He is a bestselling author and inspirational speaker, combining the most inspiring ideas and practical action, and an in-demand expert advisor to business leaders around the world.
 
Peter leads GeniusWorks, a strategic innovation business based in London, Istanbul and Dubai, that works with senior management to “see things differently” – to develop and implement more inspired strategies for brands, innovation and marketing.

His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars, Aberchrombie to Zynga - who are transforming markets with bolder brands, smarter innovation and clever marketing.
 
His previous books included Creative Genius brings together entrepreneurs and artists, rockstars and rockets scientists, in "the essential guide to innovation for leaders, visionaries, and border crossers". Marketing Genius explores the left and right-brain approaches to competitive success (translated into 35 languages), Customer Genius describes how to build a customer-centric business, Business Genius is about inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good.

He was also the transforming CEO of the Chartered Institute of Marketing, the world’s largest marketing organisation. He was recently described by Business Strategy Review as “one of the best new business thinkers” and is in demand around the world as an expert advisor and energising speaker.

Find out more, read his blog, download videos, extracts and new articles at his website www.theGeniusWorks.com

See work in progress of his next book "Gamechangers" at the co-creation website www.NextGenerationBrands.com

Books by Peter Fisk