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Born and raised in the American mid-west, Jeff Smith learned about cartooning from comic strips, comic books, and watching animation on TV. In 1991, he launched a company called Cartoon Books to publish his comic book BONE, a comedy/adventure about three lost cousins from Boneville. Against all odds, the small company flourished, building a reputation for quality stories and artwork. Word of mouth, critical acclaim, and a string of major awards helped propel Cartoon Books and BONE to the forefront of the comic book industry.
In 1992, Jeff’s wife Vijaya Iyer joined the company as partner to handle publishing and distribution, licensing, and foreign language publications. In the Spring of 2005, Harry Potter’s U.S. publisher Scholastic entered the graphic novel market by launching a new imprint, Graphix with a full color version of BONE: Out from Boneville, bringing the underground comic to a new audience and a new generation.
In 2007, DC Comics released Smith’s first non-creator owned work, SHAZAM! Monster Society of Evil, a four-part mini-series recreating a classic serial from comic’s Golden Age. Between projects, Smith spends much of his time on the international guest circuit promoting comics and the art of graphic novels.